For savvy salon owners, this year’s HJ Live London event, held at ExCeL, was a show not to be missed. As the UK’s largest beauty and spa trade show, the event attracts over 33,00 professional visitors each year, over a two-day event – all hoping to see the latest innovations in the beauty industry.
HJ Live London is a hit with salon owners
Europe’s leading trade show did not disappoint its visitors, with over 800 brands to see, three conferences, eight live stages and six seminar programmes. From skincare to advanced treatments, makeup to nails, tanning to waxing and software to supplies, visitors were encouraged to touch, test and compare the latest innovations.
HJ Live London, previously known as Salon London, took place alongside Professional Beauty London, who enriched the event with their experience – offering trends, top talent and education for salon owners and hairdressers.
A beauty industry that is driven by social media
The multi-billion-pound beauty industry is now largely driven by social media, with ever-changing trends as clients seek an army of services and products to help them to look their best. However, in reality, this has created both opportunity and threat, as salon owners strive to offer their clients the best equipment, techniques and trends to meet a growing demand.
HJ Live London offered salon owners the opportunity to discover the trends set to impact in 2017, inspiring them with products and services to help them to stay at the top of their profession. The event also attracted visitors to purchase on the day, offering exclusive discounts and encouraging visitors to take advantage of trade deals.
Space to breathe with leasing
Trade shows, like the HJ Live London event, often help business owners to think about the direction of a business, inspiring new ideas and re-energising them to realise business ambitions. However, finances often stand in the way of taking the next step.
Whether in attendance at HJ Live London or not, business owners who are considering purchasing new equipment for their salon, are probably wondering how long it would take to see a return on any investment. In fact, many salons are using leasing strategically, allowing them to minimise the initial outlay that purchasing new equipment incurs, preferring fixed monthly payments that they can factor into the overheads for the business*.
Shire Leasing can help, providing a finance solution that allows business owners to purchase new or refurbished equipment with confidence*.
February’s HJ Live London event delivered trends, innovations and new techniques to savvy salon owners, who continually strive to keep pace with social media and clients' demands. Business owners turn to leasing, giving them the opportunity to start seeing returns prior to new equipment being paid in full.
If you found the above article useful why not download the Second Edition of my guide 'Insight London'. For any business, research provides context and gives clear direction. Which is why 'Insight London' exists; to provide you with further research, insight and anecdote that you can take away and implement in your own businesses.
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*Terms and conditions apply, please visit www.shireleasing.co.uk for more information.